Last Modified: 09.02.2022 


This privacy policy describes the processing of information provided or collected on the sites and applications where this privacy policy is posted, whether on our digital properties or on applications we make available on third-party sites or platforms. We follow this privacy policy in accordance with applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions. Those terms are to be read in conjunction with this policy. 

Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy, and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your Personal Information.  

Personal information” means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address, and telephone number. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.  

Anonymous Information” means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual guest.  

Aggregate Information” means information about groups or categories of guests, which does not identify and cannot reasonably be used to identify an individual guest. 


We collect two basic types of information – Personal Information (as defined in this policy) and Anonymous Information (as defined in this policy) – and we may use Personal Information and Anonymous Information to create a third type of information, Aggregate Information (also defined in this policy). In particular, we collect: 

Information you provide when purchasing tickets, for example, such as your first name and surname, country of residence, gender, date of birth, email address, and any username and password, if applicable; transaction information you provide when you request information, contact Guest Services; information you provide in public forums, such as your public posts; information sent either one-to-one or within a limited group using message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information; information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices; location information, including location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties, or associated with your IP address or other online or device identifier, where we are permitted by law to process this information; activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences; usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier, and IP address; still or video images captured by cameras or readers on or around our physical properties; and call recordings when you call our reservation centers or other guest services phone numbers. 


We collect information you provide to us when you request or purchase products, services, or information from us, participate in public forums or other activities on our sites and applications, respond to guest surveys, visit our physical properties, call our guest services phone numbers, or otherwise interact with us using one or more devices. You may provide information in a variety of ways, including by typing or using voice commands. 

We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered.  

We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms. 

We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate postal address information using third party services.  Applicable law may require that you authorize the third party to share your information with us before we can acquire it. 


Consistent with applicable law and choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to: provide you with the experiences, products, and services you request, view, engage with, or purchase; communicate with you about your account or transactions with us and send you information or request feedback about features on our sites and applications or changes to our policies; send you offers and promotions for our products and services or third-party products and services; personalize content and experiences; provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications; operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using guest survey research and analytics tools; detect, investigate and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal; and notify you of safety issues. 


We will not share your Personal Information with a third party outside Enchant Christmas LLC and our related entities except in limited circumstances, including: 

  • When you allow us to share your Personal Information with another company, by electing to share your Personal Information with carefully selected companies so that they can send you offers and promotions about their products and services. The option to consent to this Privacy Policy is presented at time of purchase. Guests of the Enchant Resorts World Las Vegas event, if you consented to this Privacy Policy during ticket purchase your Personal Information will be shared with Resorts World Las Vegas LLC.
  • When you direct us to share your Personal Information with another company to fulfill your request, such as: 
  • When you book packages with us that include goods or services provided by third-party partners, such as venues, third-party hotels, catering companies, and other providers necessary to fulfill your request; and 
  • When you direct us to share your Personal Information with third-party sites or platforms, such as social networking sites. 
  • Please note that once we share your Personal Information with another company in the above circumstances, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices. 
  • When we cooperate with venue partners, co-productions, or sponsors; however, we will do so only if permitted by applicable law. 
  • When companies perform services on our behalf, like marketing and advertising, and customer service; however, these companies are prohibited from using your Personal Information for purposes other than those requested by us or required by law; and 
  • When we share your Personal Information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our guests and third parties, to protect our rights and property and the rights and property of our guests and third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law. 


We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include: 

  • Choosing or changing your choices for subscriptions, newsletters, and alerts; 
  • Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you; 
  • Choosing whether we share your Personal Information with other companies so they can send you offers and promotions about their products and services; 
  • Requesting removal of your Personal Information from a public forum on one of our sites or application; and 
  • Requesting access to the Personal Information we hold about you and that we amend or delete it. 

 Please be aware that if you do not allow us to collect Personal Information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of Personal Information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate.  If you have questions about the specific Personal Information about you that we process or retain, and your rights regarding that Personal Information, please contact Guest Services. 


The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law. 


From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means, consistent with applicable law. 


If you have a comment or question about this privacy policy, please contact Guest Services. 


Notice to California Residents: If you are a California resident, you may have certain additional privacy rights. Visit our California Privacy Rights page for more information, including how Authorized Agents may make certain requests on behalf of California Residents.