In 2008 two Canadian teenagers helped neighbors put up their outdoor Christmas lights…
Kevin Johnston and Cam Walker, best friends from Vancouver, British Columbia, were glad to bring some holiday cheer to the folks next door. Lots of the neighbors took notice of their creatively displayed lights, and overnight the guys were in business!
The following Christmas season, with a borrowed truck, they distributed “Light ‘Em Up” flyers around Vancouver neighborhoods. The pair decorated house after house, climbing huge trees and putting up thousands of lights. The ‘Light ‘em Up” reputation grew, and so did their client list – major malls, community gardens, ski resorts – the projects got bigger, and their future seemed, well, bright!
But no one could have predicted what happened next…. In just a few years, Cam decided to leave the lighting business and move into real estate. Still best friends, it was during a dinner with their wives in 2014 that Cam’s wife, Nicole, mentioned something about a light maze. A light maze?? Hmmm, that is a cool concept.
Ever the creative engineer, Kevin immediately started working on his first-ever maze prototype — a fence design made out of string lights and packaging from a stereo system.
The Enchant concept was born. A holiday-themed outdoor light “maze adventure” that guests could enjoy with family and friends! To pull off such a massive project, Kevin assembled a group of close friends and talented professionals from around the world – the best designers, production, and technical experts he could locate. Two years of planning and development later, Enchant came to life right in the heart of the city of Vancouver, B.C. in 2016. And boy, was it successful!
Despite torrential winter rain, freezing temperatures, and a city inspector who earned his nickname “Scrooge”, the first-ever Enchant drew thousands of folks; in fact, so many people came to see those amazing lights that traffic jammed the city – Vancouver simply could not easily accommodate that much Christmas spirit. It was time to move Enchant south across the border to U.S. cities.
The search for a huge location with built-in infrastructure like parking, power, and open space landed Enchant right on the field of the Texas Rangers baseball stadium in historic Arlington, Texas – the site of the very first U.S. Enchant location. By then, Kevin had refined and expanded the concept for Enchant beyond those first rainy nights in Vancouver.
His wife, Leanne, wrote a holiday-themed interactive storyline, “The Great Search,” so guests would follow through the lighted maze in search of Santa’s bigger-than-life size reindeer, an ice-skating rink was incorporated, along with a “Village” full of local artisans and specialty foods. Success was Texas-sized! Over 250,000 guests visited Enchant!
Calls rolled in from the Seattle Mariners, Washington Nationals, and the Tampa Bay Rays! Word was out in the baseball world that a young entrepreneur from Vancouver had an event that could fill their venue in the off-season with hundreds of thousands of people, drive business for independent small vendor businesses, and employ hundreds of locals in their community. Enchant was on its way.
Since that first event in 2016, we have produced Enchant in major U.S. cities and hosted over 5 million guests during the holidays. Sure, in 2020 we had to cancel our plans like everyone else- but we pivoted and came roaring back in 2021 with Enchant landing in Dallas, D.C., St. Petersburg, and Las Vegas.
We doubled down in 2022 and 2023 to bring this incredible event to twice as many U.S. locations, hire twice as many full-time staff to make it happen, and host twice as many guests making their own magical memories during the holiday season.
Enchant Christmas 2024: A Season to Remember
Since our first event, we have continued to grow, lighting up the holidays for millions of guests. The 2024 season marked another magical chapter in our journey, with over 1 million visitors sharing the joy of the season.
Here’s a glimpse of the magic we created in 2024:
✨ Over 4 million lights dazzling guests in breathtaking displays.
🎅 295K+ visits to Santa’s Landing, creating cherished holiday memories.
⛸️ 161K+ skaters glided across our ice-skating trails.
🎄 108K+ families came together to experience the holiday magic.
🐾 3,600+ happy pups joined us for Paws & Claus nights.
🤝 500+ seasonal heroes brought the magic to life with their incredible dedication.
This season also saw the continuation and expansion of Theme Nights across all markets, including favorites like Ugly Christmas Sweater Night, Military Night, and Paws & Claus, and new evenings like Country Christmas, First Responders Night, and Fiesta Navideña. These events brought communities together, offering unique ways to celebrate the holidays.
In addition to Enchant Christmas, we introduced other magical holiday experiences, including the launch of JINGLE and Classic Christmas in select markets, expanding our footprint and spreading holiday cheer to even more communities.
With every year, Enchant continues to create unforgettable holiday moments, earning its reputation as the fastest-growing live entertainment concept in North America.
We are a company on the move, with a visionary founder and a talented group of leaders and staff now working remotely around the world. With stats like that, we have earned our industry reputation as the fastest-growing live entertainment concept in North America. Stay tuned for what’s next because the magic is only getting brighter!
