2023
Milwaukee, WI
A Real Winter Wonderland
A Holiday Spectacle Like No Other
Though the lights have dimmed on Enchant Milwaukee, the memories of this magical winter wonderland continue to sparkle. For the first time, Ballpark Commons in Franklin was transformed into a holiday dreamscape, welcoming thousands of guests to experience the World’s Largest Christmas Light Maze.
From November 24 through December 31, 2023, visitors wandered through over 10 acres of dazzling lights, skated beneath the stars, shopped local artisan markets, and enjoyed the warmth of festive treats. Milwaukee became one of just seven select cities to host Enchant Christmas in 2023, joining iconic locations like Washington, D.C., Las Vegas, San Jose, St. Petersburg, Scottsdale, and Kansas City.
The Great Search: A Light Maze Adventure
At the heart of the Enchant experience was The Great Search, a story-driven Christmas light maze that transported guests into a whimsical quest. According to legend, a winter storm swept through Enchant, and Santa’s reindeer were nowhere to be found. Guests embarked on a magical adventure, navigating towering, illuminated sculptures, tunnels of twinkling lights, and hanging icicles to locate Santa’s lost companions. With each reindeer discovery, visitors stamped their maze passport, culminating in a sweet chocolate reward upon completion.
Whether snapping breathtaking photos under the glow of our 100-foot-tall Christmas tree, making memories beneath the larger-than-life sculptures, or dancing on the LED dance floor, guests of all ages reveled in the holiday spirit.
A Season of Community & Giving
Enchant Christmas is about more than twinkling lights—it’s about bringing people together. In Milwaukee, we proudly partnered with local organizations and businesses, supporting the community through special events and charitable initiatives.
🐾 Paws N’ Claus Night: A dog-friendly holiday experience, inviting guests to explore the Christmas maze with their furry friends, all while supporting local shelters.
🎖️ Military Appreciation Night: Enchant proudly donated proceeds to local USO chapters, honoring service members and their families.
🧣 Ugly Sweater Night: A night of merry mischief, where visitors showed off their most outrageous holiday sweaters while raising awareness for Goodwill’s winter clothing drive.
Until We Meet Again, Milwaukee
As the final lights faded, we couldn’t be more grateful for the incredible holiday season spent with the Milwaukee community. With over 250,000 guests visiting across 29 magical nights, Enchant Milwaukee made an unforgettable impact—spreading joy, wonder, and Christmas magic to families across the Midwest.
While this chapter has come to a close, we look forward to welcoming you back to another Enchant experience in the future.
✨ Until next time, keep the holiday spirit glowing! ✨
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